I, like you, am spending more time than usual “on screen.”
By that I mean, using my computer to connect with the outside world, to expand my point of view and learn from others within my networks. I have connected with more people internationally than at any other time in my business. Reaching out and sharing great ideas that have led to collaborating on new initiatives. I now use the hashtag #collaborationovercompetition.
Social media platforms have become a communication tool that supports our efforts to thrive.
As a marketing consultant and leadership coach, I strategize with clients on the content that we share and the calendars we create as part of our corporate strategy. Our objectives convey a message to support not only our brand identity but introduce the person behind the logo. Encouraging authenticity, integrity and answering our “why” with the passion that we share for our business and lifestyle choices is part of every successful campaign.
In recent conversations, I have found it has also become a resource for inspiration. We use quotes, videos and podcast links inviting others to subscribe, introducing us as people and not just company names. I have often refereed to the importance of the “human connection” in all of our marketing efforts.
The image that I share today is actually from Thrive….an organization that supports a blog platform to encourage our voice and connect with a world wide audience.
As we globally find ourselves in another phase of COVID lock down, I encourage you and your team to share posts that speak to your personality and open the door to new conversations.
Messaging is becoming critical to building a network of business leaders who will support our initiatives as we all look for new and innovative ways to connect on-line. Networks, I believe, are becoming increasingly important to our long term success. They encourage collaboration, increase our visibility and create connections within our local and global communities.
The most powerful posts I’ve encountered in recent months is from those who have requested my participation. Asking for comments on topics that are thought provoking and authentic.
Social media now more than ever is a powerful vehicle to engage with like-minded individuals as we scroll through our daily feed.
“What” we post is becoming more important than frequency or the number of connections that we acquire.
Authentic content and being true to our word is a powerful tool of support for our brand and individual identity. What we share should be a direct reflection of who we are and include why we are in business, inviting other like-minded individuals to join our community.
Creating a strong network is another way of encouraging inspiration and support as we continue to continue to share and participate on-line.
We are our brand and our brand is a direct reflection of who and what we share. Inviting other like-minded individuals to join us is a wonderful part of our strategy.